鞋类工艺与设计2026，Vol.6Issue(12)：44-46,3.DOI:10.3969/j.issn.2096-3793.2026-12-015
非物质文化遗产在品牌视觉设计中的创新表达策略探究
Innovative Expression Strategies of Intangible Cultural Heritage in Brand Visual Design
赵莹1
作者信息
- 1. 兰州现代职业学院教育艺术学院,甘肃 兰州 730030
- 折叠
摘要
Abstract
In practice,intangible cultural heritage(ICH)serves as a vital medium for preserving China's cultural legacy.It not only broadens creative horizons for brand visual design but also endows brand identities with distinctive cultural significance.This study conducts an in-depth analysis of the core value of innovative ICH element expression in brand visual design,while intensifying research on corresponding creative strategies.The findings aim to provide robust support for achieving multifaceted objectives,including the dynamic preservation of ICH and the cultural empowerment of brands.关键词
非物质文化遗产/品牌视觉设计/创新表达/策略Key words
intangible cultural heritage/brand visual design/innovative expression/strategy分类
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赵莹..非物质文化遗产在品牌视觉设计中的创新表达策略探究[J].鞋类工艺与设计,2026,6(12):44-46,3.
