中国茶叶2026，Vol.48Issue(6)：42-53,12.
2026中国茶叶企业产品品牌价值评估报告
2026 Product Brand Value Evaluation Report of Chinese Tea Enterprises
摘要
Abstract
Between the end of 2025 and May 2026,a research group comprising four units used the"Product Brand Value Evaluation Model of Chinese Agricultural Products Enterprise"(CARD Model 2 for short)as a theoretical tool to continue the research on the special project of"Research on Product Brand Value Evaluation of Chinese Tea Enterprises",started in 2011.Through multi-party research,combined with digital information technology,the rele-vant data for the three years from 2023 to 2025 was investigated,and an evaluation conclusion on the product brand value of Chinese tea enterprises in 2026 was reached.Based on the data of this special evaluation,the research group combined with the relevant data and information of China's tea industry and tea brands in recent years,ana-lyzed the phenomenon of Chinese tea enterprises brand construction comprehensively,and put forward targeted sug-gestions for the future development of Chinese tea enterprises brand.关键词
茶叶/企业产品品牌/品牌价值/价值评估Key words
tea/product brand/brand value/value evaluation分类
管理科学引用本文复制引用
魏春丽,胡晓云,单子昊..2026中国茶叶企业产品品牌价值评估报告[J].中国茶叶,2026,48(6):42-53,12.基金项目
国家自然科学基金(71673243) （71673243）
