中国茶叶2026，Vol.48Issue(6)：54-59,6.
"莲城雾峰"茶叶区域公用品牌竞争格局剖析
Analysis of the Competitive Landscape of the Tea Regional Public Brand"Liancheng Wufeng"
摘要
Abstract
Taking the tea regional public brand"Liancheng Wufeng"in Liandu District,Lishui City as the research subject,this paper conducted an in-depth analysis of the brand from four dimensions:strengths,weaknesses,opportunities,and threats.It identified four major strategic directions:growth-oriented,turnaround,diversification,and defensive strategies.Corresponding development recommendations were proposed,including high-end market expansion,integration of standardization and digitalization,industrial chain extension,cultivation of business entities,integration of tea,culture and tourism,as well as risk prevention and control.These findings aim to provide practical references for the high-quality development of the brand"Liancheng Wufeng"and the construction of similar agricultural product brands.关键词
茶叶/区域公用品牌/竞争格局/产业发展/莲都区Key words
tea/regional public brand/competitive landscape/industrial development/Liandu District分类
管理科学引用本文复制引用
廖彬慧,赵应苟,赵金淼,宿迷菊,张敬斐,周春江.."莲城雾峰"茶叶区域公用品牌竞争格局剖析[J].中国茶叶,2026,48(6):54-59,6.基金项目
浙江省茶叶团队项目(浙农科发[2026]2号)、莲都区茶全产业链发展规划(浙鼎峰磋商[2023]125号) （浙农科发[2026]2号）
