中国茶叶2026，Vol.48Issue(6)：110-115,6.
平阳县茶文旅融合发展策略研究
Research on the Development Strategy of Tea Culture Tourism Integration in Pingyang County
摘要
Abstract
The integration of tea culture and tourism has become an emerging business model during the current transformation and upgrading of the tea industry.This paper combed the current state of the benign development pattern of"promoting tourism with tea and advancing tea with tourism"in Pingyang county from covering aspects such as tea industry fundamentals,cultural heritage,tourism resources,and the integration of tea culture with tour-ism.It analyzed the constraints in the current process of integrating tea culture and tourism,including development planning,resource integration,product innovation,talent support,digital empowerment,and brand promotion,pro-posed strategies and suggestions for the integrated development of tea culture and tourism,in order to provide a ref-erence for the integrated development of tea culture and tourism in Pingyang and other regions.关键词
平阳黄汤/茶文旅融合/"三茶"统筹/平阳县Key words
Pingyang Huangtang tea/tea culture tourism integration/"Three Tea Coordination"/Pingyang County分类
管理科学引用本文复制引用
徐斌,李佳,张建勇,陈功楷,王文廷,王伟伟..平阳县茶文旅融合发展策略研究[J].中国茶叶,2026,48(6):110-115,6.基金项目
浙江省科技计划项目(2025C01093)、浙江省团队科技特派员结对服务计划项目(T2025T02)、平阳县科技强农产业提升项目(2023PYII01) （2025C01093）
