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Production Mechanism and Communication Paths of the Spring Festival Gala Mascots and Cultural and Creative Products

Gao Fei Chen Yin

当代社会科学（英文）2026，Vol.11Issue(3)：1-14,14.

当代社会科学（英文）2026，Vol.11Issue(3)：1-14,14.DOI:10.19873/j.cnki.2096-0212.2026.03.001

Production Mechanism and Communication Paths of the Spring Festival Gala Mascots and Cultural and Creative Products

Gao Fei ¹Chen Yin²

作者信息

1. Beijing Normal University||Institute of Culture Innovation and Communication,Beijing Normal University,Beijing,100875,China
2. Shanghai University||Television and Film Art Department,Shanghai University,Shanghai,200444,China
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摘要

关键词

Spring Festival Gala mascots/cultural symbols/industrial ecology/international communication/cultural identity

Key words

Spring Festival Gala mascots/cultural symbols/industrial ecology/international communication/cultural identity

引用本文复制引用

Gao Fei,Chen Yin..Production Mechanism and Communication Paths of the Spring Festival Gala Mascots and Cultural and Creative Products[J].当代社会科学（英文）,2026,11(3):1-14,14.

基金项目

This paper is an initial outcome of the Research on the Communication Methods and Industrialization of Intangible Cultural Heritage in the Context of New Media(ID:1233100020),supported by the Fundamental Research Funds for the Central Universities,and an initial outcome of the Research on the International Communication of Spring Festival Images(ID:25YJC760010),a project supported by the Humanities and Social Sciences Youth Fund,Ministry of Education in 2025. （ID:1233100020）

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