荆楚理工学院学报2026，Vol.41Issue(3)：20-30,11.
基于计划行为理论的农户亲环境耕作意愿研究
Farmers'Intention to Adopt Environmentally Friendly Farming Practices Based on the Theory of Planned Behavior:Take Gushi County,Xinyang City as an Example
吴雨 1郑衡泌1
作者信息
- 1. 福建师范大学 地理科学学院碳中和未来技术学院,福建 福州 350117
- 折叠
摘要
Abstract
Farmers'implementation of environmentally friendly farming practices can effectively promote the achievement of central and local governments'goals in pollution-free and circular ecological grain production.Guided in Theory of Planned Behav-ior,this study employed questionnaire surveys,interviews,and binary Logistic regression analysis to investigate the factors influenc-ing farmers'willingness to engage in environmentally friendly farming.181 questionnaires were collected from farmers in Gushixian County,Xinyang City.The results show that:(1)Behavioral and attitudinal factors such as value identification and physical/mental well-being enhance farmers'long-term willingness to adopt environmentally friendly farming practices.(2)Subjective normative factors including government subsidy policies and societal expectations significantly positively influence farmers'short-term will-ingness.(3)Perceived behavioral control factors like skill mastery,time availability,and resource possession result in substantial dif-ferences in both short-term and long-term willingness across different farmer types.Finally,policy recommendations for promoting environmentally friendly farming are proposed from the perspectives of farmers,government,and market.关键词
计划行为理论/亲环境耕作意愿/行为态度/主观规范/知觉行为控制Key words
Theory of planned behavior/Intention to adopt environmentally friendly farming/Behavior attitude/Subjective norms and perceptual behavior control system分类
管理科学引用本文复制引用
吴雨,郑衡泌..基于计划行为理论的农户亲环境耕作意愿研究[J].荆楚理工学院学报,2026,41(3):20-30,11.
