荆楚理工学院学报2026，Vol.41Issue(3)：31-37,7.
文明城市创建对游客旅游感知提升的影响研究
Impact of National Civilized City Initiatives on Tourists'Destination Perception
摘要
Abstract
By systematically optimizing the urban environment and humanistic ecology,the National Civilized City(NCC)cam-paign significantly enhances tourists'destination perception.Drawing on 333 structured questionnaires and 13 semi-structured in-terviews,this study first employs one-way ANOVA to identify the determinants through which NCC creation campaign improves tourist perception,and then uses a structural equation model(SEM)to test the relationships among the key variables.The results in-dicate that environmental and social factors are the primary drivers of perception enhancement.Within the environmental dimen-sion,sanitation improvement is positively correlated with satisfaction toward green landscapes;within the social dimension,the ele-vation of residents'civility is positively correlated with perceived friendliness.Heterogeneity analysis reveals significant perceptual differences among tourists of different origins,age cohorts and geographical regions.Therefore,NCC creation should prioritize coor-dinated upgrading of environmental quality,cultivate residents'civilized behavior,and implement differentiated service strategies so as to comprehensively elevate tourist perception and promote high-quality tourism development.关键词
文明城市创建/游客旅游感知/单因素方差分析法/结构方程模型Key words
National Civilized City creation/Tourist destination perception/One-way ANOVA/Structural equation model分类
社会科学引用本文复制引用
王敏..文明城市创建对游客旅游感知提升的影响研究[J].荆楚理工学院学报,2026,41(3):31-37,7.基金项目
湖南省教育厅重点项目"文明城市评选对地区旅游业发展的作用机理、影响效果与政策优化研究"(23A0501) （23A0501）
湖南文理学院博士启动项目"文明城市评选对地区旅游业高质量发展的影响研究"(24BSQD75) （24BSQD75）
湖南文理学院校级基地委托项目"文旅融合视角下环洞庭湖区研学旅游产业转型发展研究"(22JDWT04) （22JDWT04）
