农林经济管理学报2026，Vol.25Issue(3)：301-310,10.DOI:10.16195/j.cnki.cn36-1328/f.2026.03.31
多因素联动效应对蔬菜种植大户物联网技术采纳意愿的驱动机制
Driving mechanism of multi-factor interaction effects on adoption of IoT technology among large and specialized vegetable farmers:a qualitative comparative analysis based on fuzzy sets
摘要
Abstract
Based on 349 survey responses from Jiangxi province,this study employs the Technology-Or-ganization-Environment(TOE)theoretical framework and the fsQCA method to conduct a configuration analy-sis of large and specialized vegetable farmers'willingness to adopt IoT technology and systematically explore the configuration patterns and driving pathways of this willingness.The results show that the formation of high adoption willingness does not rely on a single necessary condition but rather on the synergistic interaction of multiple factors.There are nine configurations that lead to a high willingness to adopt IoT technology,which can be categorized into four types:"technology-organization"complementary driven,"technology-environ-ment"dual driven,"technology-organization-environment"all-factor driven,and"organization"driven.Tech-nological literacy appears as a core condition in most configurations,demonstrating cross-configuration univer-sality.Technological literacy exhibits a complementary relationship with complexity and perceived costs;and perceived costs and government support exhibit a potential substitution relationship.Based on these findings,it is recommended that relevant agricultural authorities coordinate their efforts and integrate multi-dimensional factors to optimize policy design,implement targeted promotion strategies tailored to farmers'diverse charac-teristics,and enhance farmers'technological literacy and reduce the adoption costs of IoT technology,thereby driving the transformation and upgrading of traditional agriculture.关键词
蔬菜种植大户/物联网技术/采纳意愿/组态/fsQCAKey words
large and specialized vegetable farmers/Internet of Things technology/adoption intention/configuration/fsQCA分类
管理科学引用本文复制引用
李连英,左莎莎,余洪波,汤永红..多因素联动效应对蔬菜种植大户物联网技术采纳意愿的驱动机制[J].农林经济管理学报,2026,25(3):301-310,10.基金项目
国家自然科学基金地区项目(72263016,71863018) （72263016,71863018）
