农业与技术2026，Vol.46Issue(6)：215-222,8.DOI:10.19754/j.nyyjs.20260630038
资源约束下小农对物联网技术采纳意愿研究
Research on Small Farmers' Willingness to Adopt IoT Technology under Resource Constraints
摘要
Abstract
This study investigates the influencing mechanism of mountainous small-scale farmers' willingness to adopt Internet of Things(IoT)technology under multiple resource constraints such as capital and labor shortages,so as to provide a basis for formulating differentiated promotion policies and bridging the digital divide in smart agriculture.Based on the Technology Acceptance Model(TAM)and the Theory of Planned Behavior(TPB),this paper constructs a theoretical framework including perceived usefulness,perceived ease of use,subjective norms and perceived behavioral control.Taking the questionnaire data of 347 small-scale farmers in Boshan District,Zibo City,Shandong Province as samples,this paper conducts reliability and validity tests,adopts the ordered Logistic model and heterogeneity analysis for empirical research,and carries out robustness tests.The conclusions are as follows:perceived usefulness,subjective norms and perceived behavioral control have significant positive effects on small-scale farmers' IoT adoption willingness,among which economic benefit expectations and government subsidy policies play particularly prominent roles.Perceived ease of use shows a complex impact;although farmers worry about operational difficulties,they pay more attention to technical practicality.Heterogeneity analysis shows that grain farmers follow the logic of"constraint-induced"decision-making,while cash crop farmers follow the"benefit-driven"logic.Resource constraints significantly affect small-scale farmers' technology adoption behavior by regulating cognitive and social factors.The government should formulate differentiated promotion strategies with prominent economic benefits,supporting operational training and sound after-sales guarantees for farmers with different resource endowments and crop types,so as to improve the adoption rate of IoT technology and promote the intelligent transformation of mountainous agriculture.关键词
物联网技术/技术采纳/资源约束/小农户/技术接受模型/计划行为理论Key words
Internet of Things(IoT)technology/technology adoption/resource constraints/small-scale farmers/Technology Acceptance Model(TAM)/Theory of Planned Behavior(TPB)分类
农业科技引用本文复制引用
张茗嘉,李莉,李聪..资源约束下小农对物联网技术采纳意愿研究[J].农业与技术,2026,46(6):215-222,8.基金项目
国家自然科学基金委员会"农村土地制度联动改革的互补机制及共同富裕效应研究"(项目编号:72564036) （项目编号:72564036）
