标准化学报Issue(6)：98-103,6.DOI:10.3969/j.issn.2097-857X.2026.06.012
"好品山东"区域公共品牌赋能山东省制造业创新发展路径研究
Research on the Innovation-driven Development Path of the Manufacturing Industry in Shandong Province under the Framework of the"Remarkable Shandong"Regional Public Brand
摘要
Abstract
[Objective]A brand is an important symbol of high-quality development and the key to promoting regional industrial transformation and economic and social development.Shandong is a large manufacturing province with a large industrial scale and a sound supply system.In recent years,the Shandong Provincial Party Committee and the Provincial Government have focused on building a regional public brand of"Remarkable Shandong".Remarkable Shandong has become a bright card for the high-quality development of Shandong.[Methods]This paper studies the path that the regional public brand of"Remarkable Shandong"can empower the innovation and development of the manufacturing industry in Shandong Province.[Results]The paper puts forward relevant countermeasures and suggestions from five aspects:improving the coordination and promotion mechanism,strengthening brand cultivation,consolidating the quality infrastructure construction,highlighting the leading role of scientific and technological innovation,and improving the strategic layout of talents.[Conclusion]The study aims to fully release the brand effect and resource advantages of"Remarkable Shandong",promote the construction of a modern industrial system and new industrialization in Shandong,and enable the high-quality economic and social development of the province.关键词
"好品山东"/区域品牌/制造业/创新Key words
"Remarkable Shandong"/regional brand/the manufacturing industry/innovation引用本文复制引用
仝锡良,孙良泉,李晓蕊,陈珮珮.."好品山东"区域公共品牌赋能山东省制造业创新发展路径研究[J].标准化学报,2026,(6):98-103,6.基金项目
本文受山东省科协智库决策咨询项目"'好品山东'区域公共品牌赋能山东省制造业创新发展路径研究"(课题编号24ZKYB013)资助. （课题编号24ZKYB013）
