沈阳农业大学学报（社会科学版）2026，Vol.28Issue(1)：40-47,8.DOI:10.3969/j.issn.1008-9713.2026.01.005
主题公园旅游产品开发研究
Research on Tourism Product Development of Theme Parks
摘要
Abstract
The development of theme park tourism products holds substantial significance,not merely for improving their quality,augmenting economic benefits,and shaping brand images,but also for making positive contributions to regional economic development.In this study,both field investigations and questionnaire surveys were used to collect the related data on D Theme Park.The RMP(Resource,Market,Product)analytical framework was used to comprehensively assess the park's resource endowment and market situation,and analyze the status on the tourism product development.The research results indicate that D Theme Park has advantages such as rich artificial resources and excellent performance in facility safety and diversity,which has successfully attracted the core visitor group composed of local and nearby youths.Nevertheless,D Theme Park also confronts challenges,including the underdevelopment of on-site natural landscape resources,weak brand radiance to the national market,insufficient cultural integration and brand distinctiveness across its themed areas,and the necessity to strengthen interactive service experiences and the depth of innovation.To offer references for the development of related theme parks,this research puts forward the following countermeasures and suggestions:deepening the thematic cultural connotations to create a consistent and unique brand experience;optimizing the spatial layout and temporal structure to enhance visitor comfort;promoting the in-depth integration of technology and culture to increase product interactivity and innovativeness;segmenting target tourist markets to expand the brand's influence nationwide;establishing a dynamic optimization mechanism to ensure continuous innovation in products and services.关键词
主题公园/旅游产品开发/RMP分析/大连Key words
theme park/tourism product development/RMP analysis/Dalian分类
管理科学引用本文复制引用
石小亮,梁远鹏,吴静茹..主题公园旅游产品开发研究[J].沈阳农业大学学报（社会科学版）,2026,28(1):40-47,8.基金项目
辽宁省教育厅高校基本科研项目(JYTYB2024073) （JYTYB2024073）
沈阳农业大学优秀本科毕业论文(设计)培育计划项目(880823379) （设计）
