中国农业大学学报2026，Vol.31Issue(7)：258-271,14.DOI:10.11841/j.issn.1007-4333.2026.07.21
数字能力何以促进农户三品认证农产品消费
How digital capability affects the consumption of agricultural products with Three-Products Certification by farmers:Evidence from CRRS 2020 survey data
摘要
Abstract
To investigate the impact of digital capability on the consumption of agricultural products with Three-Products Certification by farmers,based on the CRRS farmer survey data of 2020,the Probit model is used to examine the relationship and mechanisms between the them.The research findings show that:1)Digital capability has a significant promoting effect on the consumption of agricultural products with Three-Products Certification by farmers.2)Mechanism analysis indicates that digital capability promotes the consumption of agricultural products with Three-Products Certification by farmers through enhancing farmers' cognition and health literacy.3)Heterogeneity analysis indicates that digital capability has a more significant promoting effect on the consumption of agricultural products with Three-Products Certification by farmers in the central and western regions,but have no significant impact on the consumption of agricultural products with Three-Products Certification by farmers in the eastern region.In addition,compared with the high-income and elderly farmers,digital capability has a greater promoting effect on the consumption of agricultural products with Three-Products Certification by the low-income and young farmers.Based on this,this study puts forward corresponding suggestions from three aspects:steadily promoting the digitalization of agriculture and rural areas,continuously enhancing the digital capabilities of farmers,and accelerating the upgrading of farmers' food consumption.关键词
数字能力/三品认证农产品/农产品消费/农户行为/CRRS调查数据Key words
digital capability/agricultural products with Three-Products Certification/farmers' behavior on consumption agricultural products/farmer's behavior/CRRS survey data分类
管理科学引用本文复制引用
王希龙,包晓斌,周超辉,宁健康..数字能力何以促进农户三品认证农产品消费[J].中国农业大学学报,2026,31(7):258-271,14.基金项目
国家社会科学基金一般项目(24BTJ045) （24BTJ045）
中国社会科学院重大经济社会调查项目(GQDC2020017) （GQDC2020017）
国家发展改革委中国宏观经济研究院2025年度重点课题(A2025041008) （A2025041008）
中国社会科学院创新工程项目(2025NFSB05) （2025NFSB05）
