中国饲料Issue(10)：119-122,4.DOI:10.15906/j.cnki.cn11-2975/s.20261025
饲料企业数字化传播与精准营销的路径优化
Optimization of paths for digital communication and precision marketing in feed enterprises
卫辰翔1
作者信息
- 1. 河南轻工职业学院人工智能学院,河南 郑州 450003
- 折叠
摘要
Abstract
With the deep integration of the digital economy and the agricultural industry,the feed industry is facing a critical stage of transition from traditional marketing to digital transformation.The intensified industry competition and the upgrading of breeding toward scale and specialization necessitate that feed enterprises leverage digital means to enhance communication efficiency and marketing precision.Based on the marketing practices of feed enterprises,this paper analyzes the necessity of digital transformation,pointing out that it is both a strategic choice to cope with homogenization competition in the industry and an inherent requirement to meet the needs of breeding entities for personalized services and data-driven decision-making.It elaborates on the application advantages of digital technology in marketing scenarios from three dimensions:improving decision-making precision,optimizing operational costs,and enhancing customer loyalty.The research highlights four optimization paths:constructing accurate customer personas through the integration of breeding data to achieve demand segmentation and product matching;operating a social media content matrix by layers to form a three-dimensional reach system of"professional content+contextualized communication";designing a contextualized marketing model for feed e-commerce platforms to open up a closed loop of"product display-online transaction-logistics tracking";and providing customized breeding technology guidance services to enhance brand trust through knowledge dissemination.The research aims to provide an operable practical framework for the digital transformation of feed enterprises,assisting the industry in achieving improved marketing efficiency and co-creation of customer value.关键词
饲料企业/数字化传播/精准营销/客户画像Key words
feed enterprises/digital communication/precision marketing/customer profiles分类
管理科学引用本文复制引用
卫辰翔..饲料企业数字化传播与精准营销的路径优化[J].中国饲料,2026,(10):119-122,4.
