摘要
Abstract
From the perspective of the value chain,the smoothness of information transmission directly affects the market judgment and resource allocation of feed enterprises.In the face of differentiated customer demands and accelerated competition,relying on traditional communication methods makes it difficult to obtain feedback information in a timely manner,which is not conducive to the efficient conduct of economic business activities.Therefore,this paper starts from the perspective of the value chain,combines the operational characteristics of feed enterprises,and analyzes the construction strategies of a digital communication system,aiming to effectively connect production information,sales dynamics,and market feedback,thereby enhancing the ability of feed enterprises to identify demands,adjust operations,and adapt to the market.关键词
价值链/饲料企业/数字化传播体系/构建策略Key words
value chain/feed enterprises/digital communication system/construction strategies分类
管理科学
