鞋类工艺与设计2026，Vol.6Issue(13)：60-62,3.DOI:10.3969/j.issn.2096-3793.2026-13-020
基于影视特征元素的视觉广告创意设计
Visual Advertising Creative Design Based on Film and Television Characteristic Elements
摘要
Abstract
Based on the core connotation of film and television characteristic elements,this paper focuses on the deconstruction of film and television elements from the visual dimension,and deeply explores the creative transformation paths of four core visual film and television characteristics in visual advertising,namely shot language,color system,light and shadow modeling,and scene construction.Combined with the typical case of Huawei's"Image Art"themed advertisement,it analyzes the practical value of film and television characteristic elements in enhancing the visual appeal of advertisements,strengthening emotional resonance.关键词
影视特征元素/视觉广告/创意转化/镜头语言Key words
film and television characteristic elements/visual advertising/creative transformation/shot language分类
社会科学引用本文复制引用
杨明..基于影视特征元素的视觉广告创意设计[J].鞋类工艺与设计,2026,6(13):60-62,3.
