资源开发与市场2026，Vol.42Issue(6)：801-809,9.DOI:10.3969/j.issn.1005-8141.2026.06.001
文化和旅游消费融合的四维度分析
Four-dimensional analysis of the integration of cultural and tourist consumption
摘要
Abstract
Integration of cultural and tourist consumption plays an important role in boosting household consumption,expanding do-mestic demand,and booming economy.Analyzing culture and tourism integration from the perspective of consumption is conducive to promoting the research and practice.Based on a brief review of the process and relevant literature,this paper put forward the concept of the integration of cultural and tourist consumption,and constructs a systematic analytical framework.Specifically,the integration of cul-tural and tourist consumption involves in four dimensions,which were integration of consumption environment,integration of consumption subjects,integration of consumption forms,and integration of consumption industries.Under the inspirations of industrial integration the-ory,demand hierarchy theory,innovation theory and new consumption theory,they could be seen that the main motivations for the inte-gration of cultural and tourist consumption include industrial policy promoting,consumer demand upgrading,technology application and diffusion,and enterprise strategy innovation.At present and in the coming period,the trend of the integration of cultural and tourist con-sumption showed that adapting to the characteristics of industrial development,changing consumers' values,continuously optimizing services and increasingly diverse consumption scenarios.In order to promote the integration of cultural and tourist consumption and fur-ther unleash the potential of cultural and tourist consumption,it was necessary to eliminate the constraints faced by the integrated devel-opment of cultural and tourist consumption in terms of environmental optimization,rights protection,quality improvement and marketing innovation.关键词
文旅融合/消费需求/消费环境/消费主体/消费形式/消费业态Key words
integration of cultural and tourism/demand of consumption/consumption environment/consumption subject/consump-tion forms/consumption industries分类
管理科学引用本文复制引用
陶志华,宋瑞,宋昌耀..文化和旅游消费融合的四维度分析[J].资源开发与市场,2026,42(6):801-809,9.基金项目
国家社会科学基金重大项目(编号:23ZDA092). （编号:23ZDA092）
