科技智囊Issue(7)：37-43,7.DOI:10.19881/j.cnki.1006-3676.2026.07.05
科技赋能红色文化传播
Technology Empowers the Communication of Red Culture:A Case Study of Trendy Cultural and Creative Products and Immersive Stage Plays
摘要
Abstract
[Research purpose]Red culture,as a precious spiritual treasure forged by the Communist Party of China during the revolutionary,construction,and reform periods and the great practices of the New Era,constitutes a powerful spiritual driving force for strengthening cultural confidence and achieving national rejuvenation.At a time when digital technologies are fundamentally reshaping the communication landscape,leveraging technological means to realize the creative transformation and innovative development of red culture has become an important issue of the times.[Research method]This paper takes red-themed art toys and cultural creative products,along with immersive stage plays,as its primary research objects,and examines how technology empowers the inheritance and dissemination of red culture.[Research conclusion]The study reveals that through digital,interactive,theatrical and immersive forms that recreate scenes and narratives—red culture can transcend the spatial and temporal limitations of traditional communication,heighten emotional resonance and audience engagement,and effectively convey core socialist values.On one hand,technological empowerment equips red culture with expressive vehicles and narrative modes that resonate with the contemporary context;on the other hand,it constructs a typical paradigm with reference value for exploring deep-level integration pathways between culture and technology in the new era.关键词
红色文化/文化与科技融合/数字技术/创造性转化与创新性发展/主流价值观Key words
red culture/integration of culture and technology/digital technology/creative transformation and innovative development/core socialist values分类
社会科学引用本文复制引用
詹宇,孙天垚,朱琦..科技赋能红色文化传播[J].科技智囊,2026,(7):37-43,7.基金项目
北京市科学技术研究院科学普及项目"科技文化融合赋能科学传播的路径探索"(25CD012) （25CD012）
2026年度首都高端智库试点单位建设研究项目"揭榜挂帅"自立课题"科技赋能北京老字号传承保护与创新发展研究". （）
