标准化学报Issue(7)：63-67,5.DOI:10.3969/j.issn.2097-857X.2026.07.008
标准化引领长三角"会展+商旅文体"一体化发展路径研究
Research on the Standards Leading the Integrated Development Path of"Exhibitions+Business,Tourism,Culture and Sports"in the Yangtze River Delta
摘要
Abstract
[Objective]This paper is intended to construct a development pathway for standards leading the integration of"Exhibitions+Business,Tourism,Culture and Sports"in the Yangtze River Delta,thereby underpinning the high-quality development of relevant industries across the region.[Methods]Adopting standard analysis and industry research methods,this paper investigates the current status of standardization for"Exhibitions+Business,Tourism,Culture and Sports"in the Yangtze River Delta,identifies the existing standardization demands,and constructs a standardization pathway for the integrated development of this format across the region.[Results]A development pathway encompassing four dimensions has been formulated,including strengthening the construction of technical organizations,improving standard development and revision,promoting the mutual recognition and interoperability of association standards,and enhancing standard promotion and implementation.Additionally,a list of 11 specific recommendations is provided.[Conclusion]At present,the integrated development of"Exhibitions+Business,Tourism,Culture and Sports"in the Yangtze River Delta is in the initial stage.In the future,it is necessary to promptly respond to the dynamic changes and development needs of the industry,continuously optimize the standardization pathway,and provide leading and guaranteeing roles for the high-quality development of the industry.关键词
长三角一体化/标准化/会展+商旅文体Key words
integration of the Yangtze River Delta/standardization/"Exhibitions+Business,Tourism,Culture and Sports"引用本文复制引用
潘雪婷..标准化引领长三角"会展+商旅文体"一体化发展路径研究[J].标准化学报,2026,(7):63-67,5.基金项目
本文受上海市市场监督管理局科技项目"展览活动评价指标体系构建及实证研究"(项目编号:2025KJ69) （项目编号:2025KJ69）
上海市市场监督管理局政策研究课题"标准化引领长三角'会展+商旅文体'一体化发展路径研究"(项目编号:20250240)资助. （项目编号:20250240）
