智慧农业导刊2026，Vol.6Issue(14)：18-22,5.DOI:10.20028/j.zhnydk.2026.14.005
"跨境电商+产业带"驱动数字新农人创业的机制、困境与优化路径
摘要
Abstract
As an important carrier of the deep integration between the digital economy and the physical industry,cross-border e-commerce industrial belts are becoming a significant driving force for the entrepreneurship of digital new farmers.This paper focuses on the intrinsic connection between cross-border e-commerce industrial belts and digital new farmer entrepreneurship,systematically elucidating the driving mechanisms from three dimensions:product transformation empowerment,knowledge sharing empowerment,and ecological synergy empowerment.It also examines the practical challenges currently faced by digital new farmers in cross-border entrepreneurship,and on this basis proposes targeted optimization pathways,with the aim of providing theoretical references and policy insights for advancing the entrepreneurial practice of digital new farmers.关键词
跨境电商产业带/数字新农人/创业机制/乡村全面振兴/数字经济Key words
cross-border e-commerce industrial belt/digital new farmer/entrepreneurship mechanism/rural revitalization across the board/digital economy分类
管理科学引用本文复制引用
陆改红,周东,吴娉娉.."跨境电商+产业带"驱动数字新农人创业的机制、困境与优化路径[J].智慧农业导刊,2026,6(14):18-22,5.基金项目
广东省普通高校重点科研平台和项目(2025ZDZX4075) （2025ZDZX4075）
广东省教育科学规划课题(高等教育专项)(2025GXJK0157) （高等教育专项）
2025年度广东省本科高校教学质量与教学改革工程建设项目(序号:1255) （序号:1255）
