鞋类工艺与设计2026，Vol.6Issue(15)：29-31,3.DOI:10.3969/j.issn.2096-3793.2026-15-010
图形创意语言在海报设计中的应用
The Application of Graphic Creative Language in Poster Design
摘要
Abstract
Graphic creative language is a core visual element in poster design,playing an irreplaceable role in information conveyance,aesthetic expression,and value construction.Faced with fragmented information and intensified visual competition in the digital era,how poster design can achieve high cultural recognition and effective meaning conveyance within limited visual space has become an urgent issue.This paper analyzes graphic creative language techniques(such as isomorphism and shadow graphics)from a semiotic perspective and extracts graphic language features from Picasso's"Guernica,"providing a methodological reference for digital-era poster design.关键词
图形创意语言/意形转化/海报设计/《格尔尼卡》Key words
graphic creative language/meaning-form transformation/poster design/"guernica"分类
社会科学引用本文复制引用
徐钰璐,余劲松..图形创意语言在海报设计中的应用[J].鞋类工艺与设计,2026,6(15):29-31,3.基金项目
2020年度国家社科基金艺术学项目《主流价值观传播中的宣传画创新发展路径研究》(项目编号:20BH146) （项目编号:20BH146）
