鞋类工艺与设计2026，Vol.6Issue(15)：57-59,3.DOI:10.3969/j.issn.2096-3793.2026-15-019
枣庄石榴视觉符号在文旅品牌设计中的应用
Application of Zaozhuang Pomegranate Visual Symbols in Cultural Tourism Brand Design
摘要
Abstract
Against the background of cultural-tourism integration and the visual economy,the visual transformation of local cultural symbols has become a core approach to enhancing the competitiveness of regional brands.Taking Zaozhuang pomegranate culture as the research focus,this paper sorts out its cultural connotation and symbolic value comprehensively based on semiotics and design theories,analyzes the deficiencies existing in current visual expression,and proposes a visual transformation method featuring the unity of form,color and conception.On this basis,the paper constructs a cultural tourism brand application framework centered on the visual identity system,and systematically explores its specific application paths in urban image promotion,spatial orientation guidance,cultural and creative product development,digital media communication and other fields.Furthermore,targeted development strategies are put forward from the dimensions of integrated communication,multi-party collaborative cooperation and industrial value transformation.The research aims to facilitate the transformation of pomegranate culture from cultural resources to brand value and realize the dual enhancement of its cultural connotation and industrial value.关键词
枣庄石榴/视觉符号/文旅品牌/视觉识别系统Key words
zaozhuang pomegranate/visual symbol/cultural tourism brand/visual identity system分类
管理科学引用本文复制引用
罗娟,赵蕾..枣庄石榴视觉符号在文旅品牌设计中的应用[J].鞋类工艺与设计,2026,6(15):57-59,3.
