摘要
Abstract
Standardization as a fundamental institutional arrangement and technological governance tool,has long been undervalued in terms of its commercial value.This article defines the connotation of the commercial value of standardization from a theoretical perspective,and systematically deconstructs its specific manifestations from eight dimensions:efficiency improvement,cost control,technological innovation,market competition,brand building,risk management,social responsibility,and policy incentives.Combining typical cases such as Toyota,China Merchants Bank,Xiaomi,Home Inn,Google,Huawei,Estée Lauder,Haier,McDonald's,Apple,Mars,JPMorgan Chase,BASF,Gree Electric,and Wanxiang Group,reveal the diverse mechanisms of value creation through standardization.Research has shown that the commercial value of standardization is not a single dimension of efficiency improvement,but a composite value system that encompasses economic performance,competitive position,institutional dividends,and sustainability,with significant synergistic amplification effects between each dimension.关键词
标准化/商业价值/价值维度/典型案例/协同效应Key words
standardization/commercial value/value dimension/typical cases/synergy
