标准化学报Issue(8)：26-31,6.DOI:10.3969/j.issn.2097-857X.2026.08.003
风险博弈与行政指导下的消费品召回管理协同机制研究
Research on the Collaborative Governance Mechanism of Consumer Product Recall under Risk Game and Administrative Guidance
摘要
Abstract
[Objective]Aiming at the game conflicts between regulatory agencies and enterprises in defect identification caused by information asymmetry in the context of complex consumer product supply chains,this paper studies how to construct a collaborative governance mechanism through administrative guidance.[Methods]An incomplete information dynamic game model is constructed to quantify the objective functions of"social welfare maximization"for regulators and"loss minimization"for enterprises.The study analyzes the reconstructive role of administrative interviews in signal transmission and credible threats.Combined with cases,the causes of"under-recall"and"over-recall"are analyzed.[Results]Administrative interviews can break information monopolies,prompting enterprises'posterior beliefs to converge toward true risks and guiding the game from a"pooling equilibrium"to a"separating equilibrium".Cases demonstrate that a lack of regulatory capacity leads to under-recall,while public opinion pressure distorting the reputation function triggers over-recall.Administrative guidance can effectively adjust the payoff structure and steer enterprise strategies toward the public interest.[Conclusion]It is recommended to establish pre-consultation and expert arbitration mechanisms based on risk matrices,construct single-item digital traceability systems,and implement dynamic hierarchical responses and differentiated remedies.These measures aim to shift recall governance from confrontation to collaboration,achieving a balance between safety and efficiency.关键词
消费品召回/协同治理/博弈论/行政指导/风险控制Key words
consumer product recall/collaborative governance/game theory/administrative guidance/risk control引用本文复制引用
李雪,朱一,张天龙..风险博弈与行政指导下的消费品召回管理协同机制研究[J].标准化学报,2026,(8):26-31,6.基金项目
本文受国家市场监督管理总局科技计划项目"基于电商平台评论数据的人工智能分析技术在消费品危害识别与风险评估预警中的应用研究"(项目编号:2024MK037) （项目编号:2024MK037）
江苏省市场监督管理局科技计划项目"激励耦合视角下产品召回信用监管机制构建与技术工具开发研究"(项目编号:KJ2026057)资助. （项目编号:KJ2026057）
