铁路物流2026，Vol.44Issue(8)：70-76,7.DOI:10.16669/j.cnki.issn.2097-5899.202503210003
数字化经营在铁路货运中的设计与实践
Design and Practice of Digital Operation in Railway Freight Transport
摘要
Abstract
With the rapid development of the global economy and the intensified competition in the logistics industry,railway freight transport enterprises are facing core challenges such as insufficient customer value identification,data fragmentation,and extensive marketing decisions.The design and practice of digital operations in the field of railway freight transport were explored.Taking the railway freight transport bid data marketing platform of China Railway Lanzhou Group Co.,Ltd.as an example,the research and development background,design objectives and principles,technical architecture,technical schemes,functional modules,and implementation effect of the platform were analyzed.Based on big data technology,12 types of core business data such as freight tickets,FMOS,and liquidation were integrated by the platform to build a dynamic customer value evaluation system,a multi-dimensional business analysis dashboard,and an intelligent marketing decision system.Through an improved RFM mean clustering algorithm,distributed data storage(such as HDFS)and real-time analysis technology(such as Apache Spark),accurate customer stratification,market trend prediction,and personalized marketing strategy formulation were achieved by the platform.Empirical research shows that the platform has significantly improved the operational efficiency and market competitiveness of the Lanzhou Group,providing a replicable solution for the digital transformation of the railway freight transport industry.关键词
铁路货运/数字化经营/大数据分析/客户价值管理/智慧营销Key words
Railway Freight Transport/Digital Operation/Big Data Analysis/Customer Value Management/Intelligent Marketing分类
交通工程引用本文复制引用
周宇宁..数字化经营在铁路货运中的设计与实践[J].铁路物流,2026,44(8):70-76,7.基金项目
中国国家铁路集团有限公司科技研究开发计划课题(K2024S005(JB),RD2024S004) （K2024S005(JB）
