鞋类工艺与设计2026，Vol.6Issue(16)：11-13,3.DOI:10.3969/j.issn.2096-3793.2026-16-004
跨文化语境下品牌动态图形的视觉叙事设计研究
Research on the Visual Narrative Design of Brand Motion Graphics in Cross-Cultural Contexts
摘要
Abstract
This paper explores the design strategies and narrative mechanisms of motion graphics in cross-cultural brand communication from the perspective of visual narrative.By analyzing their manifestations across three dimensions―physical characteristics,visual rhetoric,and narrative structure―it reveals how motion graphics construct brand meaning in cross-cultural contexts.The study aims to offer theoretical support and practical references for brand-driven visual narratives in the context of globalization.关键词
视觉叙事/跨文化语境/动态图形/品牌设计Key words
visual narrative/cross-cultural contexts/motion graphics/brand design分类
社会科学引用本文复制引用
赵浩成,代福平..跨文化语境下品牌动态图形的视觉叙事设计研究[J].鞋类工艺与设计,2026,6(16):11-13,3.
