鞋类工艺与设计2026，Vol.6Issue(16)：20-22,3.DOI:10.3969/j.issn.2096-3793.2026-16-007
AIGC赋能下松阳古村落文旅品牌形象设计的路径探索
Exploring the Path of Brand Image Design for Songyang Ancient Villages'Cultural Tourism Empowered by AIGC
摘要
Abstract
Under the broad context of digital technology and the integration of culture and tourism,the brand image design of ancient village cultural tourism is facing new opportunities.This paper analyzes the current development status and existing problems of the cultural tourism brand of Song yang ancient villages,explores the specific practical paths of empowering the cultural tourism brand image with AIGC,and points out the potential challenges that AI may encounter in practical applications.It provides a digital development path for the brand image of ancient village cultural tourism and promotes the sustainable and high-quality development of the cultural tourism brand of Song yang ancient villages.关键词
文旅融合/AIGC/古村落/文旅品牌/品牌形象设计Key words
cultural and tourism integration/aigc/ancient villages/cultural and tourism brand/brand identity design分类
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沈诗意..AIGC赋能下松阳古村落文旅品牌形象设计的路径探索[J].鞋类工艺与设计,2026,6(16):20-22,3.
