鞋类工艺与设计2026，Vol.6Issue(16)：26-28,3.DOI:10.3969/j.issn.2096-3793.2026-16-009
非遗活化视角下老字号食品包装设计研究
A Study on Packaging Design for Time-Honored Food Brands from the Perspective of Intangible Heritage Revitalization:The Case of Shanghai City God Temple Pear Syrup Candy
刘益朵1
作者信息
- 1. 南京信息工程大学,江苏 南京 210044
- 折叠
摘要
Abstract
With the living inheritance of intangible cultural heritage and the revival of China's time-honored brands,packaging design has become a key way to revitalize intangible heritage.The craft of making Shanghai City God Temple Pear Syrup Candy is an intangible heritage that carries the health wisdom of traditional Chinese medicine and the spirit of craftsmanship.Currently,its packaging has problems such as a shallow display of heritage culture and an outdated visual style,making it hard to meet modern consumer needs and limiting the living transmission of the heritage.This paper reviews the candy›s cultural features and development,analyzes the existing packaging problems,and proposes improvement strategies in three areas:modernizing traditional elements,combining function with culture,and empowering brand communication.Through packaging innovation,the study aims to promote the living inheritance of the Pear Syrup Candy heritage and help the time-honored brand rejuvenate and grow sustainably.关键词
非遗活化/上海城隍庙梨膏糖/包装设计/老字号/文化转译Key words
intangible heritage revitalization/shanghai city god temple pear syrup candy/packaging design/time-honored brand/cultural translation分类
轻工纺织引用本文复制引用
刘益朵..非遗活化视角下老字号食品包装设计研究[J].鞋类工艺与设计,2026,6(16):26-28,3.
