华侨大学学报（哲学社会科学版）Issue(4)：134-145,12.
中国微短剧"出海"的解域化与再域化
Deterritorialization and Reterritorialization in the Global Dissemination of Chinese Micro-Dramas
摘要
Abstract
Chinese micro-dramas,as an emerging form of digital culture,are rapidly gaining international attention due to their concise content,tight narratives,and universal emotions.The"global dissemination"of micro-dramas reflects a dynamic interplay of deterritorialization and reterritorialization.On the one hand,micro-dramas achieve deterritorialization through content detachment from native cultural context,cross-border support of platform technologies,and the global flow of capital.On the other hand,to adapt to heterogeneous cultural markets,they achieve reterritorialization through localized language and settings,reconstructed narratives and values,and re-interpretation by local audiences.The global dissemination of Chinese micro-dramas is not merely a practice of cultural export but a continuous game and interaction be-tween global communication logic and local cultural characteristics,reflecting the communication logic of contemporary Chinese digital culture constantly adjusting and adapting in the context of globalization.关键词
微短剧/海外传播/解域化/再域化Key words
micro-drama/global dissemination/deterritorialization/reterritorialization分类
社会科学引用本文复制引用
王桂亭..中国微短剧"出海"的解域化与再域化[J].华侨大学学报（哲学社会科学版）,2026,(4):134-145,12.基金项目
福建省社会科学基金重点项目"中国出版走出去过程中国家形象的传播效能提升研究"(FJ2024MGCA051) （FJ2024MGCA051）
