气候变化研究进展2026，Vol.22Issue(4)：584-594,11.DOI:10.12006/j.issn.1673-1719.2026.057
自愿碳市场多主体漂绿行为分析及反制措施研究
Analysis of greenwashing behaviour of multiple actors in the voluntary carbon market and research on countermeasures
摘要
Abstract
The voluntary carbon market serves as a crucial tool for guiding the allocation of climate finance.However,in recent years,it has faced a credibility crisis due to frequent greenwashing incidents.The Chinese Certified Emission Reduction(CCER)scheme,which was relaunched in 2024,is currently in its early stage of development.It is imperative to address the risks of greenwashing and improve the relevant institutional design.Existing attention to greenwashing in the voluntary carbon market remains limited,largely confined to evaluations of carbon credit projects or deceptive green marketing by credit buyers,lacking a systematic analysis of greenwashing behaviors.This paper establishes a comprehensive analytical framework for greenwashing in the voluntary carbon market,systematically dissecting the motivations and behavioral patterns of various stakeholders.It finds that greenwashing not only exists within individual entities but also becomes more covert and harmful through collusion among multiple stakeholders.The paper identifies the institutional deficiencies underlying greenwashing in the voluntary carbon market,and puts forward targeted policy recommendations based on the experience of countermeasures at home and abroad.The aim is to promote the high-quality development of the CCER mechanism,realize the dual-engine model for China's carbon market,and contribute Chinese wisdom and solutions to global carbon market.关键词
漂绿/自愿碳市场/中国核证自愿减排量(CCER)/信息披露/监管机制Key words
Greenwashing/Voluntary carbon market/Chinese Certified Emission Reduction(CCER)/Information disclosure/Regulatory mechanisms引用本文复制引用
童星雨,董骁,吴彤,杨文君..自愿碳市场多主体漂绿行为分析及反制措施研究[J].气候变化研究进展,2026,22(4):584-594,11.基金项目
上海市生态环境局科研项目"新形势下上海市环境经济政策综合评估与优化策略研究"(沪环科[2023]第2号) （沪环科[2023]第2号）
上海市生态环境局科研项目"高质量发展背景下本市环境经济形势跟踪评估及环保财政投入效率模拟优化"(沪环科[2021]第15号) （沪环科[2021]第15号）
