天津体育学院学报2026，Vol.41Issue(4)：390-397,8.DOI:10.13297/j.cnki.issn1005-0000.2026.04.003
数智技术驱动体育要素市场化改革的内在机理与实现方略
Intrinsic Mechanism and Implementation Strategy of Market-oriented Reform of Sports Elements Driven by Digital Technology
摘要
Abstract
The market-oriented reform of sports elements driven by digital technology is an important measure to build a high-quality modern sports econom-ic system.Using research methods such as literature review and logical analysis,based on the explanation of the core logic of the market-oriented reform of sports elements driven by digital technology,this study explored the internal mechanism of digital technology driving the market-oriented reform of sports ele-ments from the aspects of data element full chain connectivity,cloud collaborative resource scheduling,and industrial format innovation and upgrading.At the present,lack of data property rights system,imbalanced allocation of digital resources,and lagging governance of emerging business models are practical constraints that hinder the construction of transaction infrastructure,exacerbate the gap in competitive position,and make it difficult to regulate derivative risks.In view of this,the following strategies are proposed:clarify the rules of data ownership and build a solid foundation for the trustworthy circulation of sports elements;Bridge the digital resource gap and promote balanced allocation of sports elements;Innovate a precise governance system to prevent and con-trol the risk of improper application of sports elements.关键词
体育要素/市场化/数智技术/体育产业变革Key words
sports elements/marketization/digital technology/transformation of the sports industry分类
社会科学引用本文复制引用
张佃波,冯俊翔..数智技术驱动体育要素市场化改革的内在机理与实现方略[J].天津体育学院学报,2026,41(4):390-397,8.基金项目
国家社会科学基金项目(项目编号:23BTY017) （项目编号:23BTY017）
