沈阳体育学院学报2026，Vol.45Issue(4)：58-64,7.DOI:10.12163/j.ssu.20251471
群众性体育赛事促进体育消费扩容提质的作用机制与实现路径
Mechanisms of Action and Realization Paths of Mass Sports Events to Promote the Expansion and Quality Improvement of Sports Consumption
摘要
Abstract
Promoting the expansion and quality improvement of sports consumption through mass sports events is an inevitable trend of consumption upgrading and a response to the need for boosting public consumption confidence.By using literature review and logical analysis,this paper reveals the mechanism of mass sports events to promote the expansion and quality improvement of sports consumption.It is believed that mass sports events can establish the core orientation of boosting sports consumption,enhance the allocation efficiency of sports consumption resources,reshape the supply system of sports consumption market,and continuously improve the long-term mechanism of sports consumption.However,challenges remain:the transformation efficiency of public sports consumption demand is not high,and the chain of event value transformation is not smooth;the integration efficiency of event resources is insufficient,and the driving force for iterative upgrading of sports consumption elements is lacking;the supply-demand structure of event consumption is mismatched,and the value of the sports consumption industry chain is not fully exploited;the coordinated development of multiple stakeholders is unbalanced,and the cultivation of sports consumption culture is lagging behind.Accordingly,realization paths are proposed:to improve the transformation efficiency of sports consumption demand and smooth the value transformation chain of events;to optimize the allocation efficiency of event resources and drive the upgrading of sports consumption factors;to remove barriers to supply-demand adaptation for event consumption and broaden the value-added pathways of sports consumption;to optimize the ecological governance system of sports consumption and cultivate dynamic vitality of sports consumption.关键词
提振消费/群众性体育赛事/体育消费/消费促进/扩容提质Key words
boosting consumption/mass sports event/sports consumption/consumption promotion/expansion and quality improvement分类
社会科学引用本文复制引用
徐成博,任波..群众性体育赛事促进体育消费扩容提质的作用机制与实现路径[J].沈阳体育学院学报,2026,45(4):58-64,7.基金项目
国家社会科学基金青年项目"数字经济驱动体育消费高质量发展的影响机制与实现路径研究"(25CTY014). （25CTY014）
