中医药文化2026，Vol.21Issue(4)：321-328,8.DOI:10.16307/j.1673-6281.2026.04.001
习近平文化思想视域下中医药文化国际传播:价值、挑战与路径
International Dissemination of Traditional Chinese Medicine Culture from the Perspective of Xi Jinping Thought on Culture:Value,Challenges and Paths
摘要
Abstract
Xi Jinping thought on culture serves as the fundamental guideline for cultural construction in the new era and provides scientific direction for the international dissemination of Traditional Chinese Medicine(TCM)culture.Through systematic analysis of the multiple values,practical challenges,and implementation pathways of international dissemination of TCM culture under the guidance of Xi Jinping thought on culture,it is evident that,the international dissemination of TCM culture not only serves vital functions in enhancing culture awareness and reinforcing practical application,but also has emerged as a unique vehicle for strengthening national cultural soft power,participating in global health governance,and promoting the building of a global community of health for all.However,current international dissemination practice of TCM culture still face structural challenges,including a shortage of professional talents,unclear target audience identification,weak international discourse power,and relatively single dissemination channels.This paper proposes systematic approaches—namely,strengthening team development,implementing targeted audience communication,reinforcing discourse leadership,expanding dissemination platforms,and promoting digital and intelligent transformation—from the perspective of Xi Jinping thought on culture,aiming to provide theoretical references and practical insights for the high-quality global promotion of TCM culture in the new era.关键词
习近平文化思想/中医药文化/国际传播/数智化Key words
Xi Jinping Thought on Culture/Traditional Chinese Medicine Culture/International Dissemination/Digitalization and Intelligence分类
医药卫生引用本文复制引用
赵海滨,赖聪聪,张昕欣..习近平文化思想视域下中医药文化国际传播:价值、挑战与路径[J].中医药文化,2026,21(4):321-328,8.基金项目
北京中医药大学基本科研业务费"社科培育"项目(2024-JYB-PY-035) （2024-JYB-PY-035）
北京中医药大学基本科研业务费"揭榜挂帅"项目(2024-JYB-JBZD-074) （2024-JYB-JBZD-074）
北京市社会科学基金项目(25BJ03094) （25BJ03094）
