中国标准化Issue(17)：164-167,4.DOI:10.3969/j.issn.1002-5944.2026.17.019
浅析标准化助力直播电商供应链协同管理
Analysis of Standardization Facilitating Collaborative Management of Live-streaming E-commerce Supply Chains
摘要
Abstract
As a major growth engine in the e-commerce industry,live streaming e-commerce plays a crucial role in stimulating consumption,expanding business monetization channels,and connecting supply with demand.However,this model places higher demands on the flexibility and responsiveness of supply chains,posing significant challenges to traditional supply chain management approaches.Promoting the collaborative management of supply chains has become an essential strategy for enhancing overall supply chain performance.This paper reviews the current status of collaborative supply chain management in live-streaming e-commerce.Taking standardization as an entry point,it systematically sorts out the role,current status,and existing problems of standardization.Based on the analysis,key initiatives are proposed to facilitate the collaborative management of supply chains in live-streaming e-commerce through standardization.关键词
直播电商/供应链协同管理/标准化Key words
live-streaming e-commerce/collaborative management of supply chains/standardization引用本文复制引用
黄小娇,王超群..浅析标准化助力直播电商供应链协同管理[J].中国标准化,2026,(17):164-167,4.
