中国农业资源与区划2026，Vol.47Issue(7)：28-38,11.DOI:10.7621/cjarrp.1005-9121.20260703
社会化服务、信息素养对农户低碳技术采纳行为的影响
THE IMPACT OF SOCIALIZED SERVICES AND INFORMATION LITERACY ON THE LOW-CARBON TECHNOLOGY ADOPTION BEHAVIOR OF FARMERS
摘要
Abstract
Promoting the adoption of low-carbon technologies serves as a critical foundation for the low-carbon development of agriculture.Apple cultivation holds a significant position in the agriculture of Shaanxi and Gansu provinces.The adoption of low-carbon technologies by apple growers is of utmost importance for the low-carbon transformation of agriculture in Shaanxi and Gansu.Based on the micro-survey data of 707 apple growers in Shaanxi and Gansu provinces,this study explored the impact of socialized services on their adoption of low-carbon technologies across various service stages,including land preparation,fertilization,pesticide application,irrigation,fruit thinning,bagging,and harvesting.And it analyzed the moderating effect of information literacy in this process.Furthermore,it employed the Ordered Probit model and moderation effect model for analysis,and conducted robustness checks using the Logit model and Truncated Regression model.The results indicated that:(1)Socialized services significantly promoted the adoption of low-carbon technologies by apple farmers,and a higher degree of adoption of socialized services corresponded to a higher degree of adoption of low-carbon technologies.(2)The moderation effect analysis showed that information literacy positively moderated the impact of socialized services on the adoption of low-carbon technologies.(3)The heterogeneity analysis results showed that,compared with small-scale farmers,socialized services had a more significant impact on the adoption behavior of low-carbon technologies by large-scale farmers.Therefore,socialized services have a positive impact on the adoption behavior of low-carbon technologies by apple growers.Based on these findings,the study proposes recommendations such as promoting the development of socialized service organizations,strengthening the construction of the apple planting socialized service system and enhancing farmers'information literacy.关键词
社会化服务/低碳技术采纳行为/信息素养/苹果种植户/调节效应Key words
socialization service/low-carbon technology adoption behavior/information literacy/apple growers/moderating effect分类
管理科学引用本文复制引用
徐润阳,闫小欢..社会化服务、信息素养对农户低碳技术采纳行为的影响[J].中国农业资源与区划,2026,47(7):28-38,11.基金项目
教育部人文社会科学院研究规划基金项目"'农超对接'模式下苹果种植户绿色生产行为研究:契约选择、组织支持与行为决策"(21YJA790070) （21YJA790070）
陕西省自然科学基金项目"双碳目标约束下陕西农业碳减排路径及调整对策研究"(2024JC-YBMS-589) （2024JC-YBMS-589）
中央高校基本科研业务费人文社科专项"社会信任对农户社会化服务采纳行为的影响研究"(2452024317) （2452024317）
