健康研究2026，Vol.46Issue(4)：393-400,8.DOI:10.19890/j.cnki.issn1674-6449.2026.04.007
社区医务工作者卫生健康传播能力的现况分析及提升建议
Current Status and Improvement Suggestions for Health Communication Competence of Community Medical Workers
冷海燕 1巴东娇 1张红梅 1蔡兰平1
作者信息
- 1. 上海市闵行区莘庄社区卫生服务中心,上海 201199
- 折叠
摘要
Abstract
Objective To investigate community medical workers'perceptions of health communication competence and identify existing problems in community health communication,so as to provide insights for further improving their competence and expanding the popular science influence of community hospitals.Methods A total of 394 medical workers from 14 community health service centers in Minhang District were enrolled by convenience sampling method.A questionnaire survey was conducted on their perceptions of health communication,the current status of health popular science communication in community hospitals,and the incentive and barrier factors influencing their willingness to engage in health communication.Descriptive analysis was used to summarize the basic characteristics,and the t-test was applied to compare differences in incentive and barrier factors between popular science managers and non-managers.Results Community medical workers showed a high recognition rate of the necessity of health communication(90.1%),whereas their willingness to participate(69.8%)and actual participation rate(64.7%)were relatively low.A total of 78.3%of the staff were willing to participate in training,but only 33.3%had actually received such training.Among the surveyed community health service centers,all(100%)had dedicated departments responsible for popular science,90.0%had assigned popular science tasks and organized relevant training,and 72.5%included popular science performance as a reference indicator for professional title evaluation.In terms of incentive factors,managers attached greater importance to"incorporation into assessment indicators""receiving honorary recognition""helps showcase personal talents""matches personal interests""facilitates the evaluation and appointment of professional titles"and"obtaining performance-based benefits"than non-managers.In terms of barrier factors,managers perceived"lack of interest in popular science creation""insufficient time and energy""inadequate professional knowledge reserve"and"heavy workload"more strongly than non-managers.All differences were statistically significant(P＜0.05).Conclusions A notable contradiction exists between"high recognition but low participation"in health communication among community medical workers.It is recommended to expand health communication coverage,optimize incentive mechanisms,reduce workload burdens,and develop differentiated strategies for staff in different positions.关键词
健康传播能力/医务工作者/科普/社区卫生服务中心Key words
health communication competence/medical workers/popular science/community health service center分类
医药卫生引用本文复制引用
冷海燕,巴东娇,张红梅,蔡兰平..社区医务工作者卫生健康传播能力的现况分析及提升建议[J].健康研究,2026,46(4):393-400,8.
