科学教育与博物馆2026，Vol.12Issue(4)：112-121,10.
儿童科普场馆微信公众号的运营实践
Operational Practice of WeChat Official Accounts for Children's Science Popularization Venues:A Case Study of Shanghai Children's Museum
摘要
Abstract
This study examines the operational practices of WeChat official accounts in advancing science popularization education within children's science popularization venues in the new media era.Taking Shanghai Children's Museum as a case,it systematically explores the museum's innovative models of implementing such education via new media platforms.The research begins by sorting out the current development status of these official accounts in domestic venues,followed by an in-depth analysis of the Shanghai Children's Museum's account from four dimensions:content production mechanisms,operational strategies,communication effects,and science popularization effects.Targeted optimization strategies are proposed in response to the identified issues.The study aims to provide practical references for the new media operations of children's science popularization venues,foster the innovative growth of children's science popularization education,and contribute to the enhancement of national public scientific literacy.关键词
儿童科普场馆/微信公众号/新媒体/科普教育/儿童博物馆Key words
children's science popularization venues/WeChat official account/new media/science popularization education/children's museum引用本文复制引用
盛慧..儿童科普场馆微信公众号的运营实践[J].科学教育与博物馆,2026,12(4):112-121,10.
