数字图书馆论坛2026，Vol.22Issue(5)：48-61,14.DOI:10.3772/j.issn.1673-2286.2026.05.005
文化遗产数字叙事项目用户体验影响因素研究
Research on Factors Influencing User Experience in the Digital Narrative Projects for Cultural Heritage:The Dual Effects of Gamified Narrative and Cognitive Style
摘要
Abstract
The rapid evolution of digital technologies has driven the iterative development of cultural heritage digital narratives.Gamified interaction has been widely adopted as a quintessential technology-empowered approach.Achieving a dynamic equilibrium between technological affordances and users'cognitive reception remains critical for optimizing experience in cultural heritage digital narrative projects.Drawing on cognitive style theory,this study employed an experimental method.The"Digital Dunhuang"project and the Yungang Grottoes digitization project were selected as experimental materials representing gamified and non-gamified narratives,respectively.Eye-tracking data and questionnaire responses were jointly collected as multi-modal measurements of the research variables.This study aimed to examine the differential effects of gamified versus non-gamified narratives on user experience,with cognitive style(field-dependent versus field-independent)as a moderator.The results revealed two main findings.First,regarding direct effects,gamified narratives significantly enhanced users'perceived enjoyment and perceived effectiveness,yet significantly reduced perceived efficiency compared with non-gamified narratives.Second,regarding moderating effects,cognitive style significantly moderated the impacts of narrative type on perceived enjoyment,perceived effectiveness,and perceived ease of learning.However,the moderating effects on user immersion and perceived efficiency were non-significant.Based on these findings,this study proposes tripartite optimization strategies for cultural heritage digital narrative projects.These results provide theoretical and practical guidance for the adaptive design and user experience optimization of digital heritage narratives.关键词
文化遗产/数字叙事/游戏化/用户体验/认知风格Key words
Cultural Heritage/Digital Narrative/Gamification/User Experience/Cognitive Styles分类
社会科学引用本文复制引用
徐孝娟,王茜娅,吴曼丽,赵泽瑞,宋小康..文化遗产数字叙事项目用户体验影响因素研究[J].数字图书馆论坛,2026,22(5):48-61,14.基金项目
本研究得到国家社会科学基金一般项目"价值共创视角下文化遗产领域的数字叙事影响机理及体验优化研究"(编号:24BTQ065)资助. （编号:24BTQ065）
