鞋类工艺与设计2026，Vol.6Issue(17)：26-28,3.DOI:10.3969/j.issn.2096-3793.2026-17-009
AIGC技术在文旅品牌视觉优化设计中的应用研究
Research on the Application of AIGC Technology in Visual Optimization Design of Cultural Tourism Brands
摘要
Abstract
Against the backdrop of rapid AIGC development and its deep integration with cultural tourism,visual design for cultural tourism brands faces problems such as homogenization,superficial cultural expression,poor cross-media adaptation and low efficiency.Focusing on visual optimization empowered by AIGC,this paper explores its application scenarios,implementation paths and effects.Results show that AIGC can effectively solve key dilemmas,enhance cultural identity,adapt to diverse communication scenarios and lower design costs,enrich relevant theories of generative design,and provide practical references for visual innovation of cultural tourism brands in the new era.关键词
AIGC/文旅品牌/视觉优化设计/生成式人工智能Key words
aigc/cultural and tourism brand/visual optimization design/generative ai分类
信息技术与安全科学引用本文复制引用
张馨月,钟砚涛..AIGC技术在文旅品牌视觉优化设计中的应用研究[J].鞋类工艺与设计,2026,6(17):26-28,3.
