青岛大学学报（自然科学版）2026，Vol.39Issue(3)：59-68,10.DOI:10.3969/j.issn.1006-1037.2026.03.10
基于物流服务成本绩效的平台供应链决策
Platform Supply Chain Decision-making Based on Logistics Service Cost Performance
摘要
Abstract
Based on the supply chain formed by the manufacturer and the e-commerce plat-form,four types of supply chain models were constructed from the perspectives of differ-ent logistics distribution service responsible parties and logistics service cost bearers,The MO model referred to the scenario where the manufacturer was responsible for logistics distribution and bore the logistics service costs.The PO model denoted the scenario where the platform handled logistics distribution and covered the associated logistics service costs.Under the MT model,a third-party logistics service provider managed logistics dis-tribution,while the manufacturer bore the logistics service costs.In the PT model,a third-party logistics service provider was responsible for logistics distribution,while the platform covering the logistics service costs.The Stackelberg game method was used to solve the model,the influence of each parameter on the equilibrium solution was analyzed,and the results were compared based on the cost performance of logistics services.The re-sults showed that when the cost performance of logistics services was low,the retail price in the PO model was the lowest.When the cost performance of logistics services was mod-erate,the retail price in the MO model was the lowest.When the cost performance of lo-gistics services was high,the retail price was lowest in the MT model.With the increase in the cost performance of logistics services,the lowest wholesale price changed from the PT model to the PO model.The higher the cost performance of logistics services,the higher the retail price,wholesale price,demand and profit.Moreover,the logistics service level,market demand,platform and manufacturer profits were always the largest in the PO model,and the market demand,platform and manufacturer profits were always the smallest in the PT model.关键词
供应链/电商平台/物流服务成本绩效/博弈论/转售模式Key words
supply chain/e-commerce platforms/cost performance of logistics services/game theory/resale model分类
管理科学引用本文复制引用
周彤,公彦德,江欣泽..基于物流服务成本绩效的平台供应链决策[J].青岛大学学报（自然科学版）,2026,39(3):59-68,10.基金项目
国家社会科学基金(批准号:23BGL134)资助 （批准号:23BGL134）
教育部人文社科规划基金(批准号:22YJA630022)资助. （批准号:22YJA630022）
