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数字能力何以影响山区农户绿色生产行为

钱昭英 胡悦易 魏基超

山西农业大学学报(社会科学版)2026,Vol.25Issue(5):105-116,12.
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山西农业大学学报(社会科学版)2026,Vol.25Issue(5):105-116,12.DOI:10.13842/j.cnki.issn1671-816X.2026.05.010

数字能力何以影响山区农户绿色生产行为

How digital capability affects green production behavior of mountainous farmers

钱昭英 1胡悦易 2魏基超2

作者信息

  • 1. 贵州财经大学 经济学院,贵州 贵阳 550025
  • 2. 贵州财经大学 管理科学与工程学院,贵州 贵阳 550025
  • 折叠

摘要

Abstract

Digital capability,as a new production factor,has become an important factor in promoting farmers'environmentally friendly production decisions.Based on micro-survey data from 529 mountainous households in the pilot counties for digital rural development,in Guizhou Province in 2023,this study employs fixed effects models and mediation effects models to analyze the impact of digital capability on farmers'green production behaviors and its mechanisms,and explores heterogeneity issues.Results show that:Digital capability positively promotes green production behaviors among mountain farmers.With 1%increase in the digital capability level of farmers in mountainous areas,their green production behavior score rises by 26.6%;Digital capability fosters green production adoption among mountain farmers by enhancing their perception of eco-friendly products(6.39%),im-proving information access(14.29%),and increasing pollution awareness(8.65%);Compared with the groups with no re-sponse,those with financial services,the green production risk-averse group,and the group with mistrust of green production technologies,digital capabilities have a more pronounced positive impact on the green production behaviors of the groups with pol-icy response,those without financial services,the green production venture-tolerant group,and the group with trust in green pro-duction technologies.This study offers new reference points for cultivating digital capabilities of mountain farmers to overcome the challenges of transforming mountain agriculture into a green industry.

关键词

数字能力/山区农户/绿色生产行为/农业绿色转型/中介作用

Key words

Digital capability/Mountainous farmers/Green production behavior/Green transformation in agriculture/Interme-diary role

分类

农业科技

引用本文复制引用

钱昭英,胡悦易,魏基超..数字能力何以影响山区农户绿色生产行为[J].山西农业大学学报(社会科学版),2026,25(5):105-116,12.

基金项目

2022年度贵州省哲学社会科学规划课题"数字赋能贵州农产品流通体系高质量发展的理论逻辑及实现路径研究"(22GZYB19) (22GZYB19)

2025贵州省教育厅高校人文社会科学项目"贵州绿色经济发展的路径与模式研究"(2025RW31) (2025RW31)

山西农业大学学报(社会科学版)

OACHSSCD

1671-816X

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