重庆文理学院学报（社会科学版）2026，Vol.45Issue(5)：32-42,11.DOI:10.19493/j.cnki.issn1673-8004.2026.05.004
"村字号"赛事驱动文旅体深度融合:内在机理、发展趋势及创新路径
Deep Integration of Culture,Tourism and Sports Driven by Village-branded Events:Internal Mechanisms,Development Trends and Innovation Paths
摘要
Abstract
As a popular cultural and sports activities rooted in rural communities and embodying grassroots creativity,village-branded events have become a core driver for the deep integration of culture,tourism and sports.Against the background where the Rural Revitalization Strategy and the Healthy China Initiative intersect,this paper systematically explores how village-branded events boost integrated development.It elaborates on the underlying mechanisms from three perspectives:cultural mobilization,spatial production,and the visitor flow economy.It further summarizes three major development trends:the brand upgrades from event intellectual property(IP)to cultural symbols,industrial development expands from isolated projects to industrial clusters,and dissemination shifts from visitor flow accumulation to value symbiosis.Accordingly,this paper proposes targeted strategies in four dimensions:value reconstruction,industrial innovation,institutional improvement and ecological cultivation.It advocates putting people at the core to consolidate integration foundations,eliminating departmental fragmentation via holistic thinking,and fostering an innovative ecosystem with symbiotic concepts.The research aims to help village-branded events achieve sustainable prosperity from short-term popularity,and offers practical experience and theoretical references for rural revitalization and Chinese modernization.关键词
"村字号"赛事/文旅体深度融合/内在机理/发展趋势/创新路径Key words
village-branded events/deep integration of culture,tourism and sports/internal mechanisms/development trends/innovation paths分类
社会科学引用本文复制引用
杨乙元.."村字号"赛事驱动文旅体深度融合:内在机理、发展趋势及创新路径[J].重庆文理学院学报（社会科学版）,2026,45(5):32-42,11.基金项目
国家社会科学基金西部项目"农村'三变'改革与民族特色村寨体育旅游融合发展研究"(20XTYX004) （20XTYX004）
贵州省哲学社会科学规划年度课题"新质生产力赋能贵州体育旅游产业数智化战略转型与升级路径研究"(24GZYB125) （24GZYB125）
贵州省科协决策咨询项目(青年项目)"贵州'村字号'赛事推动文旅体融合的模式研究"(QKX2026-ZX-017). （青年项目）
