中国人口·资源与环境2026，Vol.36Issue(8)：95-107,13.DOI:10.12062/cpre.20251207
矫正规范期望:家庭节能行为信息型干预策略的多主体仿真
Calibrating normative expectations:a multi-agent simulation of information-based intervention strategies for household energy-saving behaviors
摘要
Abstract
Effectively calibrating normative expectations within household energy consumption scenarios is a critical challenge for pro-moting residents'voluntary energy conservation.Focusing on enhancing normative expectations through informational strategies,this study utilized survey data and multi-agent simulation to detect the immediate and longitudinal effects of norm-sharing and behavioral visibility interventions on household energy-saving behaviors.The findings indicated that:(1)Both strategies significantly promoted household energy-saving behaviors,with the behavioral visibility intervention proving more effective than norm-sharing.Specifically,norm-sharing increased adoption rates of purchase-oriented and habit-oriented behaviors by 9.7%and 11.1%,respectively,while behav-ioral visibility increased adoption rates by 11.7%and 12.6%.(2)Longitudinal effects demonstrated nonlinear decay as intervention in-tensity diminished—specifically,maintenance of≥5%adoption gains occurred at 75%norm-sharing intensity and 50%behavioral visi-bility intensity,while residual effects persisted at 2.8%～3.8%above baseline after complete intervention cessation.(3)Habit-oriented behaviors exhibited 1.2～1.5 times greater intervention sensitivity than purchase-oriented behaviors under equivalent intervention condi-tions.Accordingly,this study proposes establishing a household energy consumption behavior intervention framework that primarily fo-cuses on behavioral visibility while using norm-sharing as a supplementary strategy.This approach aims to achieve an optimal balance between ensuring the long-term stability of intervention strategies and enabling dynamic adjustments to their intensity and facilitate cat-egorized management and targeted interventions for diverse household energy-saving behaviors,thereby systematically unleashing the multiplier effects of information intervention on normative expectations and household energy-saving behaviors.关键词
家庭节能行为/规范期望/信息干预/长期干预效果/多主体仿真Key words
household energy-saving behavior/normative expectation/information intervention/longitudinal effect/multi-agent simula-tion分类
资源环境引用本文复制引用
程秀,李文博,龙如银..矫正规范期望:家庭节能行为信息型干预策略的多主体仿真[J].中国人口·资源与环境,2026,36(8):95-107,13.基金项目
国家自然科学基金面上项目"基于'动机-行为'构型的家庭节能行为多阶段维持机理与匹配政策研究"(批准号:72574101),"基于车辆替代异质性的私人电动汽车减排潜力及引导政策研究"(批准号:72274083) （批准号:72574101）
国家自然科学基金青年项目"基于政策体验效用的居民绿色生活方式驱动机理与引导政策研究"(批准号:72104108) （批准号:72104108）
国家社会科学基金重大项目"协同推进绿色低碳消费的体制机制和政策创新研究"(批准号:23&ZD097). （批准号:23&ZD097）
