职业技术教育2026，Vol.47Issue(25)：65-72,8.
从"保底"走向"匹配":如何提升职教高考吸引力
From"Safety Net"to"Matching":How to Enhance the Attractiveness of Vocational College Entrance Examination?
摘要
Abstract
The institutional vitality of vocational college entrance examination depends on whether it can truly win the active choice of students and society.Whether students'application behavior is driven by a risk-averse"fallback"strategy or by an educationally-identified"active matching"directly reflects the actual attractiveness of the examination.Based on Coleman's rational choice theory and employing a mixed-methods approach,the study finds that"fallback"and"matching"form a continuous decision-making spectrum and coexist interactively.However,current application intention is more driven by the"fallback"logic,while"matching"has emerged but is not yet mainstream,constituting a core bottleneck for enhancing its attractiveness.Value perception is the strongest influencing factor,among which"instrumental value"reinforces the fallback logic,whereas"intrinsic value"drives matching logic.Students from secondary vocational schools and regular high schools,as well as those with different academic levels and family backgrounds,show systematic differentiation on the"fallback-matching"spectrum,reflecting an uneven distribution of attractiveness across groups.The study suggests that the core for enhancing the attractiveness lies in promoting students'subjective transition from"fallback"to"matching".Policy design should synergistically focus on precisely anchoring value shaping,categorically optimizing selection mechanisms,and systematically building support networks,so as to achieve a qualitative change from"passive acceptance"to"active aspiration".关键词
职教高考/高职自主招生/理性选择理论/保底逻辑/匹配逻辑/学生报考意愿Key words
vocational college entrance examination/independent enrollment of higher vocational colleges/rational choice theory/fallback logic/matching logic/students'choice intention分类
社会科学引用本文复制引用
王秀秀,闫江华..从"保底"走向"匹配":如何提升职教高考吸引力[J].职业技术教育,2026,47(25):65-72,8.基金项目
2026年中国工程院科技战略咨询重大项目"世界工程教育中心发展战略研究"子课题2"我国工程教育效益与效率提升的关键问题研究"(2026-XBZD-022-02),主持人:朱高峰、李江 （2026-XBZD-022-02）
2026年上海市教育科学研究一般项目"应用型高校卓越工程师核心能力构成及培养路径研究"(C202612),主持人:王秀秀 （C202612）
