现代电影技术Issue(9)：4-14,11.DOI:10.3969/j.issn.1673-3215.2026.09.001
从离身生成到具身共创:具身认知理论下影视行业生态重构与发展路径
From disembodied generation to embodied co-creation:Reconstruction and de-velopment path of the film and television industry ecosystem under the theory of embodied cognition
摘要
Abstract
With the rapid iteration of artificial intelligence(AI)and digital media technologies and the deep transformation of the film industry,the traditional film industry is hitting structural bottlenecks in content production efficiency,narrative ex-pression boundaries,and distribution methods.There's an urgent need to upgrade production models by systematically in-tegrating cutting-edge intelligent technologies.This article introduces the embodied cognition theory framework and ana-lyzes,in a systematic way,how concepts and technologies like embodied cognition,embodied intelligence,embodied me-dia,and embodied interaction integrate with the entire film and television creation chain.It does this through three technical dimensions:the evolution of multi-agent collaborative creation links,the paradigm innovation of body-based filming technol-ogy,and the development of embodied virtual reality experience presentation methods.It also summarizes the technical features,application limitations,and constraints of the current integration stage,drawing from representative domestic and international practical cases.Research suggests that under embodied cognition theory,technological innovations in the film and television industry are not just upgrades of production tools,but a deep reconstruction of creative thinking pat-terns,production workflows,and media communication forms.This calls for a systematic approach to tech governance,covering aspects like guiding algorithm diversity,calibrating cross-modal aesthetics,building tech standards,and establish-ing digital copyright verification mechanisms.关键词
具身化/具身认知/具身媒介/具身交互/具身智能Key words
Embodiment/Embodied Cognition/Embodied Media/Embodied Interaction/Embodied Intelligence分类
社会科学引用本文复制引用
郭全中,徐嫣泓..从离身生成到具身共创:具身认知理论下影视行业生态重构与发展路径[J].现代电影技术,2026,(9):4-14,11.基金项目
国家社科基金一般项目"县级融媒体中心建设的实践困境与对策研究"(23BXW067). （23BXW067）
