中国食品添加剂Issue(z1):167-171,5.
植物蛋白饮料的现状、前景及创新思路
Status of plant protein drinks, prospects and innovative ideas
曾友明 1丁泉水2
作者信息
- 1. 南昌泰康食品科技有限公司,南昌,330100
- 2. 南昌朵美生物科技有限公司,南昌,330100
- 折叠
摘要
Abstract
According to the classification, plant protein drinks are soft drinks. In this paper, status of plant protein drinks are analyzed: 1. In the soft drinks industry, it s relatively small asset size; 2. Fast development in recent years; 3. Relative in other soft drinks industry and liquid dairy industry, it's a national brand is relatively weak, the market concentration is relatively low, competitive is relatively small industry. Its prospect: 1. Knowledge of the health of consumers will be increasingly high, growing market demand; 2. The next few years is still a period of rapid development; 3. The next ten years is the formation of a strong national critical period of the brand. And innovative ideas for their products were discussed: 1. Were fortified, nutritional deficiencies, as necessary for its enhancement or highlight its main function; 2. Composite, a variety of plant protein raw material compound, or with milk, fruit Vegetable compound to make it more comprehensive nutrition.关键词
植物蛋白饮料/创新/营养强化Key words
plant protein drinks/ innovation/ fortification引用本文复制引用
曾友明,丁泉水..植物蛋白饮料的现状、前景及创新思路[J].中国食品添加剂,2011,(z1):167-171,5.