食品与发酵工业2011,Vol.37Issue(9):180-184,5.
北京地区消费者对葡萄酒等级和原产地制度的认知
Cognitive Analysis of Beijing Consumers About Wine Ranking and Appellation Systems
张倚翰 1黄卫东1
作者信息
- 1. 中国农业大学食品科学与营养工程学院,北京100083
- 折叠
摘要
Abstract
ABSTRACT Wine ranking and appellation system are important criteria in reflection of regional characteristics of product quality, and they are well accepted by the governments, markets and consumers. China has just started its own wine industry, and has experienced the first 10 years of high growth. Regulation system still needs to be established. This paper is based on a random questionnaire survey from Beijing wine consumers. Data analysis suggested that although wine consumers share the common characteristics of lacking the basic knowledge of wine, most of them embraced the concepts of ranking and appellation with open arms. This paper also raises the question of establishing China's wine ranking and appellation system.关键词
葡萄酒等级制度/葡萄酒原产地制度/地理标志/消费者调查Key words
wine ranking,wine appellation/GI/consumer analysis分类
轻工纺织引用本文复制引用
张倚翰,黄卫东..北京地区消费者对葡萄酒等级和原产地制度的认知[J].食品与发酵工业,2011,37(9):180-184,5.