食品工业科技2012，Vol.33Issue(4)：462-464,3.
日本茶饮料近十年市场分析报告
Report on the sales marketing of Japanese tea beverage in recent ten years
屠幼英 1汤雯 1张维 1杨子银 2东方2
作者信息
- 1. 浙江大学农业与生物技术学院茶学系,浙江杭州310058
- 2. 静冈大学农学部,日本静冈县422-8529
- 折叠
摘要
Abstract
The sales volume and revenue of tea beverage in Japan from 2000 ～ 2009 ten years were reviewed and investigated.Results showed that sales increased yearly.Green tea,black tea and oolong tea beverage market were the top three in all tea soft drinks.Health tea beverage and other functional tea beverages were gradually popular in the Japanese market,which meant tea market would be diversification in the future.In Japanese tea industry,tea soft,tea drink accounted for more than 60% and became the dominant mode of tea consumption.This provided the good experience how to developed Chinese tea industry in the future.关键词
日本茶饮料/销售量/销售额/市场特征Key words
Japanese tea beverage/sales volume/revenue/market characteristics分类
轻工纺织引用本文复制引用
屠幼英,汤雯,张维,杨子银,东方..日本茶饮料近十年市场分析报告[J].食品工业科技,2012,33(4):462-464,3.
