教育与教学研究2012，Vol.26Issue(8)：16-19,4.
建立“师生互信、自主激励”的课堂教学情境——对高校“组织市场营销”课堂教学的思考
Building Up ＂Mut~a! - trust and Self- motivation＂ Classroom Teaching Situation --Thought on Business Marketing Classroom Teaching
摘要
Abstract
With the rapid developmem of information technology and the growing sophistication of students＇ mind, university teachers are confronted with the important issues of establishing harmonious relation between teachers and students （when a student loves his teacher, he be- lieves what he says） and motivating students＇ autonomous learning, which decide classroom teaching quality and affect the completion of the teaching task. While building up Business Marketing classroom teaclring situation,for example, teachers have to build up ＂mutual - trust and self - motivation＂ classroom teaching situation with the mutual trust between teachers and students being the foundation, classroom incentive the means and students＇ autonomous learning the goal, on the basis of situated cognitive learning theory and independent learning theory, and stimu- late the students＇ autonomous learning enthusiasm and ability through respect, recognition and love.关键词
教学情境/师生互信/自主学习/课堂激励Key words
teaching situation/mutual- trust between students and teachers/self- learning/classroom incentive分类
社会科学引用本文复制引用
成韵,吴世军..建立“师生互信、自主激励”的课堂教学情境——对高校“组织市场营销”课堂教学的思考[J].教育与教学研究,2012,26(8):16-19,4.基金项目
武汉科技大学教学研究项目“市场营销专业实践教学体系及创新型人才培养研究”（2011X043）的成果之一. （）
