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云南省影响消费者购买猪肉、大米和西红柿的因素分析

陈韬袁唯云也李业荣龙蔚谢群

食品工业科技2013，Vol.34Issue(13)：272-275,4.

云南省影响消费者购买猪肉、大米和西红柿的因素分析

Factor analysis of effect on consumer intention to purchase for pork, rice and tomato in Yunan province

陈韬 ¹袁唯 ¹云也 ²李业荣 ³龙蔚 ³谢群⁴

作者信息

1. 云南农业大学食品科技学院,云南昆明650201
2. Accounting Department, Jindal School of Management, University of Texas, TX 75080, USA
3. 云南农业大学经济管理学院,云南昆明650201
4. 云南农业厅,云南昆明650032
折叠

摘要

Abstract

The effect of package,sales location,certification and brand attributes of pork,rice and tomato on consumer intention to purchase was evaluated by using conjoint analysis.Four attributes with two or three levels were chosen and evaluated.The results showed that the sale location was main factor that affect consumer intention to purchase pork,rice and tomato.Moreover,supermarket was very important.There was commercial demand for the mobile vendor in Yunnan province.In order to protect producer's benefit,the bands development should be enhanced.

关键词

联合分析法/购买意向/猪肉/大米/西红柿

Key words

conjoint analysis/ purchase intention/ pork/ rice /tomato

分类

轻工纺织

引用本文复制引用

陈韬,袁唯,云也,李业荣,龙蔚,谢群..云南省影响消费者购买猪肉、大米和西红柿的因素分析[J].食品工业科技,2013,34(13):272-275,4.

基金项目

云南食品消费市场调查(FAO项目:TCP/RAS/3209). （FAO项目:TCP/RAS/3209）

食品工业科技

OA北大核心CSCDCSTPCD

ISSN：1002-0306

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