食品与机械2017，Vol.33Issue(2)：98-105,8.DOI:10.13652/j.issn.1003-5788.2017.02.022
从“PENTAWARDS”获奖作品看全球食品包装设计创意潮流
Originalitytrend of global food packaging design from "PENTAWARDS" prizewinning works
摘要
Abstract
To select the prizewinning works in food and beverage kind in Pentaw ards International Packaging Design Contest from 2010 to 2016,comprehensively analyzes the pictures,characters,colors,packaging materials and technology of packaging works,and explores the characteristics and development trend of global food packaging originality design in recent years.The results show are as the following:in pictures,the food packaging originality prefers flatting and abstraction,and return of hand-drawn illustration;in colors,it pre fers the application of gradients,monochrome and dedicated color;in characters,the characters modularization,handwriting and a sansserif font will become design trend;in materials,adequate packaging is promoted,and the wide spread application of natural materials,new materials and new technology provide infinite possibilities for upgrade and update of food packaging.关键词
PENTAWARDS/食品包装/创意设计/扁平化设计Key words
PENTAWARDS/Food packaging/originality design/flatting design引用本文复制引用
李莉,陈竑..从“PENTAWARDS”获奖作品看全球食品包装设计创意潮流[J].食品与机械,2017,33(2):98-105,8.基金项目
湖南省教育科学规划项目(编号:XJK014QTW003) （编号:XJK014QTW003）
湖南省哲学社会科学基金项目(编号:15YBA012,16YBA011) （编号:15YBA012,16YBA011）
湖南省科技计划重点研发项目(编号:2016SK2022) （编号:2016SK2022）
